3 Push and Pull  

"Mau...Mau...Mau...???"

The Beginning…

The beginning was started from hutchison telecom international (hti), one of the largest telecommunication service company in the world. hti established 3 with vision to services all people communications for their future. from this vision, hti want to realize all of their concept and creativity with 2g and 3g 3(three) communication.

3 not just a phone number, more than just 3g/2g services. 3 offer the services that all you want. 3 connecting differences language, culture and technology, and the important, 3 can changes your life. with a unique character, 3 can realize your desire that never thinks in your mind.

About Push and Pull....

In Promotion stratetegy three always try to give the best things to make their customer fell comfort and easy to find 3 information. Three use both (push and pull) strategy, but pull is the most ways they use. In Push strategy three use their sales person to do direct selling or just give the information about three. You can see in the picture that discription the push and pull strategy.
3 push strategy consist of : sales person (event and direct selling), 3 stores and product launching.
3 pull strategy consist of : advertising (billboard, radio, banner, tv ads, mobile phone), sponsorship and website.


Description.....
I can't show you all of three strategy, so I just give you some example that I have
Push:
Direct selling and sales person

This picture was capture in bazar politeknik negeri malang. in this event, three take their sales person and their sample product to make custumer fell interest and try to get information from sales person. this strategy appropriate for direct event whit many person in there place.


3 store in Malang, East Java. Located in Dinoyo.
You can found the other 3 stores in Bali, Bandung, Yogyakarta, Lampung, Cibubur, Karawaci, Gading, Sidoarjo, Roximas, Semarang, Surabaya and many more..


Pull:

This billboard is located in Tumapel, Singosari, Malang, East Java.



In pull strategy, three use sponsorship beside their ads in media. Three support "Pintu Terlarang" movies with each purpose. 3 do that because they want every people which see the movies always remember 3 product. 3 think that now movies in INDONESIA was rissing and popularm so this strategy is the rights choice for their promotion.

I think three use rights strategy with combine Push and pull strategy. push can make their image more socialize with their customer and pull complete that.
You can visit 3 website in www.three.co.id
thank you..