All About KFC Indonesia  

KFC INDONESIA HISTORY

PT. Fastfood Indonesia Tbk. Is a company which established by Gelael Group in 1978, and after Salim Group joined in 1990, PT Fast food Indonesia Tbk goes to public . PT. Fastfood Indonesia TBK start first restaurant operation in October 1979 early from bookkeeping of first restaurant in Jalan Melawai, Jakarta. The Success of this first foreign QSR ( Quick Service Restaurant) make the owner try to expand the restaurant. As single owner of KFC in Indonesia, PT. Fastfood Indonesia Tbk continue to develop the KFC brand, and with 26 years of success experience in this job, made him be the dominant KFC market leader of fast food restaurant and very popular in Indonesia. Now PT. Fastfood Indonesia Tbk have 270 restaurant including 1 unit of biggest mobile catering in 60 town in Indonesia, and 10.293 employees totally sale more than Rp. 1,276 T 2006.

Does Indonesian KFC also has the scholarship propgram and the other program?

Yes, they did. KFC In Indonesia always think about our environment, specially in social responsibility. They always try to help people who need our care in their live. KFC Indonesia proof that they still have a humanity program beside get the money or sell their product.

This is the examples from KFC Indonesia humanity program.

KFC Peduli Sekolah MI Al Munawaroh

KFC proving again its care to education world by school renovate program. KFC help MI Al Munawaroh to repair and building the class room which the condition was not competent again to study and very concerning . This PR School Program is one of realization activity from Corporate Social Responsibility ( CSR).

KFC health appliance for the LKC

CSR ( Corporate Social Responsibility) KFC Program do not only stop their activity in around education world. Make Relationship with Institute Health Free ( LKC), KFC prove its care to health world, with giving 2 health appliance, there is Ultrasonografi ( USG) for pregnancy, and sterilisator to sterilize medical tools. All of this program price is Rp42.000.000 ( Fourty Two Millions Rupias).

Open fasting with al-akmal reformatory, Ttebet

Through this program in order to break fast with al-akmal reformatory Tebet and Kampung Melayu Kuntum Teratai reformatory , KFC want to give their caring to children orphan. event with give food package of KFC and of souvenir to member of reformatory, including all of official member is toned up with activity of game with chaki

KFC give aid for handicapped student

Bogor, June 22^nd , 2007 . Cisarua Bogor, KFC ( Kentucky fried chicken) through their public relation division give supply of school equipment to all student in HPCTI (Himpunan Penca Tubuh Indonesia) . through this program, kfc hope they can participate to support education program to all handicapped student in Indonesia.

KFC care of Sumbar Earthquake

Working with Dompet Duafa Republika, KFC ( Kentucky fried chicken) make event again to earthquake victim especially for student in west sumatera. KFC give package of education, including equipments & supply for school and package of book for 214 SDN 09 Malintang student and 100 SDN 17 Batu Limpai student, KFC expected can support activity program of education recovery & teaching after natural disaster in sumbar

KFC Care in Cloistered Countryside

Palu, march 15^th, 2007 - Kentucky fried chicken, fast food international restaurant , proving again their society by giving of “sembako” in KFC PEDULI event to people in cloistered countryside, Palu, Sulawesi

Who control the types of menus and social programs in Indonesia?

KFC Indonesia get authority to innovate as according to market condition during do not far from standard taste and service of KFC International. Usage of logo, symbol and colors of KFC must uniform with KFC headquarters, but KFC Indonesia (PT. Fasfood Indonesia) enabled to design their style or themes and their program for KFC Indonesia restaurant as they wants or needs. For example, KFC in RATU PLAZA which popular in youngster music atmosphere. Definitive, every month KFC Indonesia pay initial fee for $ 35-40 thousand from total sale in every KFC restaurant.

To keep quality of product and taste in all KFC Indonesia restaurant, FFI (PT. Fastfood Indonesia) still keep standard from KFC headquarters. The chicken flavors, like original recipe of colonel sanders, still import from US (United Stated). For chicken, FFI rely on 18 big suppliers which have blasting system ( a freeze machine for chicken which able for many amount in 40 minute). Besides that, the frying process is very tight.

FFI always monitor their standardizations trough quality assurance team ( standard team from KFC International) divided to 7 regional in Indonesia. Each regional check each restaurant, start from chicken supply, flavor, until finished. Besides quality, product innovation is important. KFC Indonesia always release 2-3 new menus every year which adapted for the condition of Indonesia market. The FFI thinks that Indonesia market different with US. Consumer in Indonesia wants warm restaurant, with sofa, and “branded” .

What kind of relation that exists between KFC in Indonesia and the KFC in the American headquarters?

I don’t know exactly, but as I know KFC Indonesia just relation with KFC headquarters in supply standard flavor. For information, KFC Indonesia pay the initial fee per store to owner of brand, Yum!, equal to US$ 35 thousand. Besides that, FFI even also pay royalty fee 6,6% from FFI per year income.

My Opinion

After reading the KFC Information above, we know that KFC Indonesia also have same program with KFC US but they have different concept. So, the successfulness of KFC Indonesia do not only fully influencing by successfulness of KFC International. They just give standard flavor, but for the business of marketing, they remain to self innovation . Successfulness of KFC Indonesia is become from FFI concept and their consistency to do their job . So, YUM! Have to say thank you to FFI because they made KFC more great and popular than other franchise restaurant in Indonesia. (Reza, 2008)

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