Extra Joss is one kind of energy drink products which produced by PT. BINTANG TUJUH. Extra Joss is a phenomenal product in Indonesia. Every one know what is it and where we can buy this one. Extra joss are use to keep our healthy, protect the body and help metabolism. The main function of extra joss is to increase our energy.

Consumer of Extra Joss prefer to consumptions this product because we just need to spent of Rp. 1000,- to get its sensation from drinking this product. Its very cheap for us if we compare with this function. Besides the function they choose Extra joss because they are familiar and easy to use. It make perception that “they can’t works before consumptions extra joss”. It very influence their behavior in using a products. When they fell tired, they also use extra joss to make their body feel better. In along time ago when the competitor not yet exist, many people has used extra joss. It makes extra joss more compete than the other.

Extra Joss is for adult people for men and women (except for pregnant women) which doesn’t has heart disease.

This is not for kid ! (accept Joss Kid : >10 years old)

Possible to people who has diabetes

Extra Joss is affordable which can reach by all people specially for low income.

The fact : many user of Extra joss are manual labor which not have a lot of money.

Extra Joss focused on labor and sport. If you see the Advertisement, all of that is show the labor worker and sport action.

We can found extra Joss in every where like big cities, small cities, villages, etc. So many people from all places and culture can buy extra joss.

I think the main target marketing of Extra Joss is adult people specially for man because from this function its appropriate to manual labor and hard workers which all most of them are old and adult. The product is easy to get in everywhere in all city in Indonesia, in traditional market, mall, kiosk, etc. The distribution is easy until to end user. The advertisement of extra joss is very entertain. Many advertisement model are stars and public figure like ungu, cristiano ronaldo, dik doank, del piero, bambang pamungkas etc. its right in Indonesia target market which most of our people very interesting to them. Not just that, extra joss also offer us many sport event like boladiator and sponsorship in one of local football club. You know that these events is very close with people activities.

Finally, I think the targeted market of Extra Joss is already suitable, the most target market of Extra Joss is manual labor and athlete because Indonesian population are consist of many kind of people like that. For suggestion, I’ll just give a little opinion about the product. Extra joss must keep their image to increase consumer in Indonesia. They must solve the statement which said their product can dangerous our body and more give the consumer trust to their products. Thanks…

Colonel's Original Recipe and Hot & Crispy fried chicken is still the most delicious survey-based consumer survey conducted in Indonesia. Can be understood if KFC superior product quality is well accepted in Indonesia, a country where meat consumption is much higher than in other types of meat. In addition to offering their products, KFC also meet the local consumers with a taste of the menu options, such as concrete, Rice, Salad and "Jangung Manis", and other products such as Crispy Strips, Twister, and Spaghetti, which received very well by the market. To give added value to consumers, the menu is available combination of quality and cost-efficient, such as KFC At-Tack and Super Centers. Development of the brand through new products, advanced products, and promotion of cheap package gala (permanent or only for a limited time) to contribute to the growth of KFC and improve the KFC brand differentiation and competitive.

Nutrition

KFC take great pride and care to provide us with the best food and dining experience in the quick service restaurant business.

We believe eating sensibly, combined with appropriate exercise, is the best solution for a healthy lifestyle. KFC offers a variety of menu items for those that want lower fat, lower calorie choices, including Tender Roast and Honey BBQ Sandwiches, corn on the cob, BBQ baked beans and green beans.

Customers can create a variety of relevant meals from KFC's menu, for example, by removing the skin and breading on KFC's Original Recipe® chicken breast (2g of fat) and choosing two home style sides, such as corn on the cob (3g of fat), mashed potatoes and gravy (5g of fat), green beans (1.5g of fat) or BBQ beans (1g of fat). Customers can also select the Tender Roast® Sandwich without the sauce (4.5g of fat), a marinated white meat filet slow roasted to juicy perfection topped with fresh lettuce and tomato served on a signature split-top bun or the Tender Roast® Meal (where available) with a side of long-grain rice and a side of southern-style green beans.

On March 24, 2008, KFC announced that it is currently testing grilled chicken. The product is designed to appeal to KFC lovers who say they want non fried options while staying true to the great taste and quality of KFC’s traditional menu. Kentucky Grilled Chicken is marinated and seasoned with a savory blend of secret herbs and spices and then grilled to juicy perfection. KFC’s Grilled Chicken has between 60 to 180 calories and 3 to 9 grams of fat. Original Recipe chicken has between 130 to 360 calories and 8 to 24 grams of fat.

The Competitor (Mcd)

Mcd regular
kalori 223
karbohidrat 9.1 g
Protein 18.9 g
lemak 11.9 g
garam 1

crispy
kalori 273
karbohidrat 9.9 g
protein 19
lemak 16.8
garam 1.2

if you want to see more detail about KFC nutrition, maybe you can browse on www.kfc.com

Have you ever heard fried chicken wit zero trans fat?? Only on KFC!!

KFC product is a great . In addition to the quality, KFC is also considering the value of nutrition for our health. Not many fast food companies are also considering it, so I think the quality of KFC products have more value from other products. But, all things are consumed in excess can still endanger our health. For that we must consider the balance of nutrients needed by our body. Keep it!

KFC INDONESIA HISTORY

PT. Fastfood Indonesia Tbk. Is a company which established by Gelael Group in 1978, and after Salim Group joined in 1990, PT Fast food Indonesia Tbk goes to public . PT. Fastfood Indonesia TBK start first restaurant operation in October 1979 early from bookkeeping of first restaurant in Jalan Melawai, Jakarta. The Success of this first foreign QSR ( Quick Service Restaurant) make the owner try to expand the restaurant. As single owner of KFC in Indonesia, PT. Fastfood Indonesia Tbk continue to develop the KFC brand, and with 26 years of success experience in this job, made him be the dominant KFC market leader of fast food restaurant and very popular in Indonesia. Now PT. Fastfood Indonesia Tbk have 270 restaurant including 1 unit of biggest mobile catering in 60 town in Indonesia, and 10.293 employees totally sale more than Rp. 1,276 T 2006.

Does Indonesian KFC also has the scholarship propgram and the other program?

Yes, they did. KFC In Indonesia always think about our environment, specially in social responsibility. They always try to help people who need our care in their live. KFC Indonesia proof that they still have a humanity program beside get the money or sell their product.

This is the examples from KFC Indonesia humanity program.

KFC Peduli Sekolah MI Al Munawaroh

KFC proving again its care to education world by school renovate program. KFC help MI Al Munawaroh to repair and building the class room which the condition was not competent again to study and very concerning . This PR School Program is one of realization activity from Corporate Social Responsibility ( CSR).

KFC health appliance for the LKC

CSR ( Corporate Social Responsibility) KFC Program do not only stop their activity in around education world. Make Relationship with Institute Health Free ( LKC), KFC prove its care to health world, with giving 2 health appliance, there is Ultrasonografi ( USG) for pregnancy, and sterilisator to sterilize medical tools. All of this program price is Rp42.000.000 ( Fourty Two Millions Rupias).

Open fasting with al-akmal reformatory, Ttebet

Through this program in order to break fast with al-akmal reformatory Tebet and Kampung Melayu Kuntum Teratai reformatory , KFC want to give their caring to children orphan. event with give food package of KFC and of souvenir to member of reformatory, including all of official member is toned up with activity of game with chaki

KFC give aid for handicapped student

Bogor, June 22^nd , 2007 . Cisarua Bogor, KFC ( Kentucky fried chicken) through their public relation division give supply of school equipment to all student in HPCTI (Himpunan Penca Tubuh Indonesia) . through this program, kfc hope they can participate to support education program to all handicapped student in Indonesia.

KFC care of Sumbar Earthquake

Working with Dompet Duafa Republika, KFC ( Kentucky fried chicken) make event again to earthquake victim especially for student in west sumatera. KFC give package of education, including equipments & supply for school and package of book for 214 SDN 09 Malintang student and 100 SDN 17 Batu Limpai student, KFC expected can support activity program of education recovery & teaching after natural disaster in sumbar

KFC Care in Cloistered Countryside

Palu, march 15^th, 2007 - Kentucky fried chicken, fast food international restaurant , proving again their society by giving of “sembako” in KFC PEDULI event to people in cloistered countryside, Palu, Sulawesi

Who control the types of menus and social programs in Indonesia?

KFC Indonesia get authority to innovate as according to market condition during do not far from standard taste and service of KFC International. Usage of logo, symbol and colors of KFC must uniform with KFC headquarters, but KFC Indonesia (PT. Fasfood Indonesia) enabled to design their style or themes and their program for KFC Indonesia restaurant as they wants or needs. For example, KFC in RATU PLAZA which popular in youngster music atmosphere. Definitive, every month KFC Indonesia pay initial fee for $ 35-40 thousand from total sale in every KFC restaurant.

To keep quality of product and taste in all KFC Indonesia restaurant, FFI (PT. Fastfood Indonesia) still keep standard from KFC headquarters. The chicken flavors, like original recipe of colonel sanders, still import from US (United Stated). For chicken, FFI rely on 18 big suppliers which have blasting system ( a freeze machine for chicken which able for many amount in 40 minute). Besides that, the frying process is very tight.

FFI always monitor their standardizations trough quality assurance team ( standard team from KFC International) divided to 7 regional in Indonesia. Each regional check each restaurant, start from chicken supply, flavor, until finished. Besides quality, product innovation is important. KFC Indonesia always release 2-3 new menus every year which adapted for the condition of Indonesia market. The FFI thinks that Indonesia market different with US. Consumer in Indonesia wants warm restaurant, with sofa, and “branded” .

What kind of relation that exists between KFC in Indonesia and the KFC in the American headquarters?

I don’t know exactly, but as I know KFC Indonesia just relation with KFC headquarters in supply standard flavor. For information, KFC Indonesia pay the initial fee per store to owner of brand, Yum!, equal to US$ 35 thousand. Besides that, FFI even also pay royalty fee 6,6% from FFI per year income.

My Opinion

After reading the KFC Information above, we know that KFC Indonesia also have same program with KFC US but they have different concept. So, the successfulness of KFC Indonesia do not only fully influencing by successfulness of KFC International. They just give standard flavor, but for the business of marketing, they remain to self innovation . Successfulness of KFC Indonesia is become from FFI concept and their consistency to do their job . So, YUM! Have to say thank you to FFI because they made KFC more great and popular than other franchise restaurant in Indonesia. (Reza, 2008)

Don’t forget to comment, thanks.

Have you ever seen and heard KFC in your life? I thing all of you know about KFC. KFC or Kentucky Fried Chicken is one of the biggest chicken restaurant in the world which was established by Mr Harland Sanders in Kentucky, USA more than 78 years ago. When established, KFC was a small restaurant in the front room of gas station and called "Sanders Court and Cafe". on this year, young Sanders served as station operator, chief cook and cashier and KFC not popular as well as now. In 1937,"Sanders Court and Cafe", has been recognized by people for the service and his cuisine. After that, in 1966 Mr. Sanders changed his restaurant names from "Sanders Court and Cafe" to KFC and goes to public. Now you can see the great KFC in every town in more than 80 countries with over 11.000 restaurants spread over in the world and producing more than 300 other products beside chicken foods.
During the time, KFC not just promoted great food but also education and animal welfare too, for examples the KFC Colonels Scholars Program for High School Students wich wants to finished their university education and YUM! brands is committed to humane treatment of animals. That the proof that KFC has responsibility to save our environment beside get a profit from their business.
"The biggest things not just born from big things, but also from little things to", just like KFC was started. source: www.kfc.com
By Reza