EXTRA JOSS SEGMENTATION
Posted by Reza "Baim" Adrian in english area
Extra Joss is one kind of energy drink products which produced by PT. BINTANG TUJUH. Extra Joss is a phenomenal product in Indonesia. Every one know what is it and where we can buy this one. Extra joss are use to keep our healthy, protect the body and help metabolism. The main function of extra joss is to increase our energy.
Consumer of Extra Joss prefer to consumptions this product because we just need to spent of Rp. 1000,- to get its sensation from drinking this product. Its very cheap for us if we compare with this function. Besides the function they choose Extra joss because they are familiar and easy to use. It make perception that “they can’t works before consumptions extra joss”. It very influence their behavior in using a products. When they fell tired, they also use extra joss to make their body feel better. In along time ago when the competitor not yet exist, many people has used extra joss. It makes extra joss more compete than the other.
From the function, we know that extra joss is used by people who has a lot of activities which need more power and energy than ordinary people. Its appropriate to labor and sports man (athlete). Extra Joss is for adult people for men and women (except for pregnant women) which doesn’t has heart disease.
This is not for kid ! (accept Joss Kid : >10 years old)
Possible to people who has diabetes
Extra Joss is affordable which can reach by all people specially for low income.
The fact : many user of Extra joss are manual labor which not have a lot of money.
Extra Joss focused on labor and sport. If you see the Advertisement, all of that is show the labor worker and sport action.
We can found extra Joss in every where like big cities, small cities, villages, etc. So many people from all places and culture can buy extra joss.
I think the main target marketing of Extra Joss is adult people specially for man because from this function its appropriate to manual labor and hard workers which all most of them are old and adult. The product is easy to get in everywhere in all city in Indonesia, in traditional market, mall, kiosk, etc. The distribution is easy until to end user. The advertisement of extra joss is very entertain. Many advertisement model are stars and public figure like ungu, cristiano ronaldo, dik doank, del piero, bambang pamungkas etc. its right in Indonesia target market which most of our people very interesting to them. Not just that, extra joss also offer us many sport event like boladiator and sponsorship in one of local football club. You know that these events is very close with people activities.
Finally, I think the targeted market of Extra Joss is already suitable, the most target market of Extra Joss is manual labor and athlete because Indonesian population are consist of many kind of people like that. For suggestion, I’ll just give a little opinion about the product. Extra joss must keep their image to increase consumer in Indonesia. They must solve the statement which said their product can dangerous our body and more give the consumer trust to their products. Thanks…
